Posts Tagged ‘wedding photography’
STARTING OUT RIGHT: ONE-DAY INTENSIVE
This is not a typical workshop. It’s not a seminar. If you’re looking for a day of learning more about your camera and shooting pretty models – this isn’t for you.
On the other hand, if you’re ready to go deep – and get serious about your photography business, you can’t afford to miss this. You can’t afford to NOT start out right.
Unlike most photography “workshops,” this isn’t about photography. It’s based on business principles to help you grow your business.
Jason brings a background in management and marketing from working at as an executive at a Fortune 100 company, and the experience of starting – and building a successful boutique studio based in the midwest.
You’ll leave with answers. You’ll leave with a PLAN. You’ll leave with the best practices and key strategies to help grow a business built to last.
KNOWING YOUR NUMBERS
We’ll start by helping define your goals. Using that as the foundation, we’ll get a grip on the numbers – including pricing, budgets, cash flow, expenses, and more.
MARKETING AND BRAND STRATEGY
Developing a brand – and a marketing strategy to support that brand – are key to finding the right clients. We’ll go through best practices in marketing and brand development – so that you’ll leave with key principles you can put in to place immediately.
THE CLIENT EXPERIENCE
The relationships you develop with your clients are about more than smiles and smooth talking. We’ll cover how we walk our clients through from inquiry to completion – and how we start the cycle over. Our goal is to build clients for life.
SETTING UP SYSTEMS FOR SUCCESS
You only have so much time, and we often find ourselves spending it on things that barely help us get by – and DON’T help us grow our businesses. We’ll talk about how developing efficient systems can help set your business up for real growth.
WORKFLOW AND SALES
From the time you shoot it, to the time you sell it, we’ll cover how you can develop a workflow and sales process that results in real income and profit.
Who should come?: Photographer/Small Business Owners. Whether you’ve been doing this for less than 2 years or more than 10, this workshop is designed to help you learn best practices to grow your business.
Cost: $450 ONLY $300 per person! Includes all materials [business planning and budgeting tools, contract worksheets, participant manual] and lunch. Also includes chances at some pretty cool giveaways, including a 6 month free subscription to ShootQ, a Livebooks subscription site, a one-year Pictage Lite membership and MORE!. More giveaways to be announced shortly!
Dates/Locations: Current Cities include: Atlanta, Nashville, Jackson, MS, New Orleans, San Francisco, Chicago, Cincinnati, Austin and Houston. For more info, click on the Register Page!
How to Register: Just CLICK HERE to go to the registration page!
Marketing is the lifeblood of a business! I have said that marketing (and sales) feels like walking up a down escalator…when you stop you begin to go backwards. Not all marketing is created equal however. Studios that have consistent branding will continue to see better and better results. The people receiving your message will begin to trust your company more as they see your brand driven on all your marketing or anything that touches the client/potential client.
A good example of this is a branded newsletter. Newsletters are a great way to keep past, current and future clients informed about your studio and it’s activities. They keep your brand on the forefront of the persons mind, so if they need your services or know of someone that might need your services, your name will come up. Here is an example of the recent emilie inc newsletter:
This week has been a terrific week of instruction and making of new friends! This year I functioned as the cook for the crew and worked my normal job for liveBooks. The students did a terrific job with their photo stories and each person took away a little something different from the workshop. Eric Laurits was the staff photographer and did a fantastic job of documenting the learning process.
Here are a few images from the week at Roots Workshop:
Already looking forward to next year…it just goes by so fast!
Having worked in fashion and editorial photography for over 20 years, Carlos knows that every diva has her day, and that being a supermodel is having a certain state of mind, not a certain look. His fashion fusion style has also made him one of the most sought after exclusive wedding photographers.
He has photographed the superstars of fashion, entertainment and sports. He has been published in iconic women’s magazines like Harper’s Bazaar, Cosmopolitan, W, and has shot for advertisers like Revlon, BMW, and Sony records.
Carlos is a graduate of the renowned Art Institute of Ft. Lauderdale, where he periodically teaches as an adjunct professor, and a nationally recognized speaker on his style of fashion and wedding photography. Carlos is a graduate of the renowned Art Institute of Ft. Lauderdale, where he periodically teaches as an adjunct professor, and is a nationally recognized speaker amongst his peers in photography. He recently became a member of an elite group earning his spot on the Wall of Fame showcasing the talent of Art Institute alumni.
Friend Frank DiMeo, from New York, and I photographed a 2-day Indian wedding at a private residence in Lancaster, New Hampshire. This was last year and recently The Wedding Bee Pro featured it on their blog! Em is a contributor and it was nice to see this wedding featured. It was terrific to shoot it with Frank and just to be around the guy…
Posted in Business, Inspiration, liveBooks, Marketing, tagged diversification, dog photography, liveBooks, maine, smile & say bone, webinar, wedding industry, wedding photography on March 26, 2009 | Leave a Comment »
Today’s market is calling all of us to innovate our product to stand out from the crowd. One way to do that is to diversify your offerings. Ann Hamilton is a wedding shooter out of San Francisco that turned the love of shooting dogs into a business that is rivaling her wedding success! Ann is kind enough to share her experience and to talk about how to profit from following a passion. There is a free webinar on April 9th, sign up HERE.
[Drum Roll] Here is also the World Premier of the future of dog photography…Ann’s new website which will be finished soon!
As you can see Ann has done it the right way with beautiful branding and a separate site to drive traffic too! I would encourage anyone looking to diversify, dog photography or not, to come to listen to Ann on April 9th!
Posted in Hijack, liveBooks, Marketing, tagged amanda sosa stone, consultand, Dos and Don’ts for Editing Your Wedding Website, emilie inc, liveBooks, maine wedding photography, resolve, video experience, video testimonials, wedding photography on March 23, 2009 | Leave a Comment »
When working with consumer photographers (anyone who markets directly to the public), I always like to encourage them to show images that will make their potential clients believe that if they hire them, they’ll create that same MAGICAL moment for them. Those magical moments are why a consumer client hires a photographer. Regardless if it’s to capture their baby’s first year, their family portrait, or especially that bride’s special day, they want to believe you are the person to make that moment happen.
These are my recommendations for putting together a website of your wedding photography, which have helped my wedding photographers increase their bookings from 25-45% to 50-100%.
- Make your galleries quick and easy to look at (15 – 25 clicks per gallery)
- Tell a story with multiple weddings –- the start of the day to the end of the day. Example: Bride getting ready, father seeing bride, bride walking down aisle, the I Dos, the kiss, the bridal party portraits, reception vignettes (flowers, table cards), the first dance, the father-daughter dance, people having a blast at the reception, the cake cutting, and finally the cliché end of the night moment (holding hands walking off into the night). Yes, you heard it right, that cliché moment gets a bride every time.
- Have 10 galleries – each titled: “Joe & Sarah,” “Marc & Beth,” etc. that only show the best photos from each of their weddings
- Show a bride or anyone at a wedding at their worst moment. Some photographers appreciate a photo for its caught-moment approach. I appreciate that too –- but if it’s on your wedding site, a bride will imagine herself in that photo every time. If a bride looks too heavy or someone is causing trouble, she will think the same will happen to her if she hires you. I know this sounds elementary, but every client I work with has at least one photo that MUST be taken out.
- Have one gallery showing the entire day from start to finish, drawn from different weddings
- Have multiple galleries (no more than 3-5) breaking up the categories, such as, Getting Ready, I Do, Group Shots, The Reception, and Bridal Portraits and/or Engagement Photos
Finally, remember you are being hired to help capture that special day (a.k.a. that MAGICAL moment). Everything — including your website, portfolio, and personal presentation — has to convey that you are exactly the right person to do that.
I would add this:
Multimedia is a great way to showcase a full wedding with more images than may appear in a portfolio, which would be your signature images from different weddings.
Using video to relay who you are and also how you shoot is a good idea and new trend. Video testimonials allow your ambassadors to talk directly to potential clients and give so much authenticity to your testimonials. Both of these will go far in gaining the trust of a potential client, before they even contact you.
Check out how these techniques have been applied on this Maine Wedding Photography site.
Posted in Uncategorized, tagged Bel Isle Trio, Belfast Bay Inn, Denise LaCarubba, Dj Deja, emiliinc, flora fauna, Fresh Pulp, From This Day Forward, J Dostie, Jim Heljm, Mary Carpenter, Retreat at French's Point, sandifer wedding photographer, Spoil Me, Stockton Springs ME, wedding photography on January 23, 2009 | Leave a Comment »
This venue just hits it out of the park! The beauty of the seaside setting, the elegant facilities and the amazing staff. We certainly look forward to shooting more Retreat at French’s Point Weddings.
These terrific vendors make our jobs easier:
venue: Retreat at French’s Point Stockton Springs, ME
accommodations: Belfast Bay Inn Belfast, ME
florist: Judy Bourgeois Flora Fauna
ceremony musicians: Bel Isle Trio
reception dj: Denise LaCarubba Dj Deja
make-up: Mary Carpenter From This Day Forward
dress: Spoil Me Portland, ME (Nicole Miller)
bridesmaids: Jim Heljm
invitations: Fresh Pulp Turner, ME
rings: J Dostie Portland, ME
first dance: “Ice Age” by Pete Yorn
photographers: Emilie and J
We also have started to add video presentations with our images known as photo fusion multimedia. You can see an example from this wedding’s photo fusion and certainly let us know if you have any questions about how to add it to your 2009 package for maine wedding photography.
Posted in Inspiration, Marketing, Workshops, tagged ask and learn, emilie inc, Emilie Sommer, j sandifer, maine wedding photographer, pictage, wedding photography on December 3, 2008 | Leave a Comment »
We will mainly be talking about branding, but certainly bring any and all questions! Click here to join the discussion: http://forums.pictage.com/showthread.php?t=29495
Sign up for the Master Class at WPPI, I understand there are still a couple openings!
Some slides for tonight:
Posted in Image of the Day, tagged Image of the Day, Jeff Greenough, North Carolina Wedding Photographer, photo, today's image, wedding blog, wedding photography on October 28, 2008 | Leave a Comment »
Posted in Image of the Day, tagged california wedding photography, Image of the Day, j sandifer, jules bianchi, los angeles, pacific wedding magazine, photo, sir francis drake, today's image, wedding marketing blog, wedding photography on October 16, 2008 | 1 Comment »
Today’s business environment is full of doom, gloom and one constant…the unexpected. The industry is in a state of flux and competition for jobs is getting stiffer and stiffer. Lately, I have been getting more calls from photographers who have been successful for the past 10-15 years and don’t have a website! They are realizing now that they have to do something different than they have in the past. Simply relying on referrals from your current client base is no longer sufficient in today’s market. It is now more important than ever to reach new clients and do so in a remarkable way. There are many photographers doing what they have always done who will continue to struggle if they don’t understand that the new economy will require you stand out, to tell a story with your images and your brand.
Your brand may just be your name, but that still is surrounded by feelings. When your name is brought up in a conversation how do people feel about you? Are they saying that they have seen some of your recent work on your site? Are they saying that your site is old or maybe that you don’t even have one? Having terrific representation online is your storefront to the world and can make or break getting a new client. Referrals are great, but if the new client can’t see your new work online in a timely manner then they will move on to the next prospect.
Right now is the time to take action. Create something remarkable that potential clients will gravitate to. As the business environment picks up in the future, it will be those that do something now that will have every advantage in the new economy.
It’s not a sprint, it’s a marathon…
Posted in Image of the Day, tagged Chicago Wedding Photographer, Hilda Burke, Image of the Day, j sandifer, photo, today's image, wedding moments, wedding photography on October 9, 2008 | Leave a Comment »