Posts Tagged ‘Emilie Sommer’
Posted in Business, Inspiration, Marketing, Personal, Workshops, tagged Angela Adams, blogging workshop, branding workshop, Emilie Sommer, Liene Stevens, studio 227 workshop series on January 19, 2010 | Leave a Comment »
This is a blog that I want to bring to your attention, The Business of Being Creative by Sean Low. Sean is the President of Preston Bailey Designs, Inc. and business consultant to those in the business of being creative(more on his bio here). Emilie met him at Engage 08 and was immediately impressed. I have been following his blog…his posts are always inciteful and certainly worth the few minutes it takes to read them! Today’s post is about respecting the creative process, something that I think wedding photographers are always fighting with. Embracing your creative side and letting that drive your business will take you much further than trying to please everyone that comes through the door. As your business develops with this strategy, you will be getting booked by clients who appreciate your passion and eye…not for your price.
April 01, 2009
Even after almost six years of working with creative businesses, it is still incredibly difficult for me to relate to an artist’s individual creative process. Ever in my head, I try to put a rational timetable to something that is anything but rational. Something like saying you will be done with this portion of your design by this date, this portion by that date, etc. so you will be done with the whole thing by so and so date. Never works. More than not, the design happens in fits and spurts and really according to the process of the individual artist.
What I see so often is that, as the business grows, the creative process gets compressed, pressured and standardized. Almost as if the artist gives way to the business, which, of course, he/she has to in some respect. However, when it goes too far (as it almost always does), the essence of the art is lost — the work becomes safer, repetitive and even boring.
Corporate types like me will always push for a defined process that we can sell and deliver to the market. To be able to tell a client exactly what they can expect and when. Almost as if the business was creating a widget. A deadline for delivery is valuable and necessary, but an intermediate set of deadlines not so much. The key is to understand your creative process and build around it. The time it takes for you to design is the time it takes for you to design and should be sacrosanct. Of course, it needs to be respectful of the larger business and the operations that follow the creative process — i.e., actually producing the invitation, lighting, cake, centerpiece, dance floor, furniture plot, etc. — but never subject to it.
It might mean that you do less or have to do it earlier, but that is okay if it is what you need. At the end of the day, the market values the creative genius behind the art — even above the actual production of the art. If your team understands and values the process behind the art and makes it part of the entire operation of the business, your business and your clients will be the constant source of support they ought to be. Mostly though, they will never ask you to compromise the artist that you are.
Posted in Uncategorized, tagged andrea's bridal, baby grand, eddy-taylor salon, emilie inc, Emilie Sommer, kitchen chicks catering, laudholm farm, let them eat cake, maine wedding photography, sandifer, southern maine weddings, the church of the cape on January 20, 2009 | 1 Comment »
One of the best venues in Southern Maine is Laudholm Farm. We look forward to shooting there in 2009!
There were some terrific vendors at this particular wedding:
church: The Church on the Cape Cape Porpoise, ME
reception: Laudholm Farm Wells, ME
caterer: Kitchen Chicks Catering Kennebunk, ME
florist: Fleurant Flowers & Design, Kennebunk
cake: Let Them Eat Cake Kennebunk, ME
band: Baby Grand
dress: Andrea’s Bridal Portland, ME
hair: Eddy-Taylor Salon Kennebunk, ME
photographers: Emilie and J
Posted in Inspiration, Marketing, Workshops, tagged ask and learn, emilie inc, Emilie Sommer, j sandifer, maine wedding photographer, pictage, wedding photography on December 3, 2008 | Leave a Comment »
We will mainly be talking about branding, but certainly bring any and all questions! Click here to join the discussion: http://forums.pictage.com/showthread.php?t=29495
Sign up for the Master Class at WPPI, I understand there are still a couple openings!
Some slides for tonight:
Posted in Image of the Day, tagged emilie inc, Emilie Sommer, Image of the Day, j sandifer, maine wedding photographer, maine wedding photojournalist, Peaks Island Photographer, photo, photography blog on October 20, 2008 | Leave a Comment »
Posted in Marketing, Personal, Workshops, tagged amanda sosa stone, apple speaking series, calumet, cipne, Emilie Sommer, j sandifer, liveBooks, lou manna, new york, new york apple store, photo plus expo, Photographer's Survival Guide for Today's Market, Pictage Podcast + Ask and Learn, Road Tour Event, suzanne sease, The Importance of Building an Enviable Brand on October 11, 2008 | 1 Comment »
Today I was putting together upcoming speaking engagements for my monthly newsletter and thought I would share that here:
October 21st New York Apple Store
I will be speaking about what makes a great portfolio website for a photographer. liveBooks cient, Lou Manna will speak about the evolution of his site, the sequencing of the images in his portfolios and how he markets it and drives traffic to it. Visit Lou’s website at http://www.loumanna.com
October 23rd-25th New York Photo Plus Expo
November 6th Minneapolis, MN
Photographer’s Survival Guide for Today’s Market with Amanda Sosa Stone and Suzanne Sease
November 10th Boston, MA
December 2nd Online
The Importance of Building an Enviable Brand WEBINAR with J Sandifer & Emilie Sommer
December 3rd Online
Pictage Podcast + Ask and Learn with J Sandifer & Emilie Sommer
December 16th New York
Calumet Road Tour Event
Let me know if you think you have a group that would like to have a speaker to talk on marketing, branding or websites.
Posted in Inspiration, Marketing, Workshops, tagged brand envy, building an envious brand, class registration, Emilie Sommer, j sandifer, testimonials, vegas, video testimonials, wedding video testimonials, wppi 2009, wppi 2009 master class on October 9, 2008 | Leave a Comment »
Registration is now open to book your Master Classes in Vegas. The trade show is great and the networking even better…but don’t forget to educate yourself. Em will be speaking on building an envious brand! Having a strong brand will help you raise your pricing and book more events!
Emilie had recently done something revolutionary in the industry with her wedding video testimonials.
Posted in Inspiration, Marketing, Workshops, tagged brand envy, branding, Emilie Sommer, j sandifer, Marketing, partner conference, pictage, pictage partnercon on September 11, 2008 | Leave a Comment »
What a week! I have just arrived home from my west coast swing and feel lucky to have been able to meet so many great people at the Partner Conference! Thanks to everyone that came to our talk on branding, I truly hope that you were able to take something from it to use in your business. I had some terrific immediate feedback and look forward to hearing from more of you. Did anyone take a image of me on stage?
Thanks again for coming out to PartnerCon and specifically for spending some time with me and Em.
Posted in Inspiration, Marketing, Workshops, tagged cape cod, Dan Williams, Emilie Sommer, Eric Laurits, Evan Bishop, Greg Gibson, j sandifer, James Bass, Jennifer Domenick, Linda Crayton, Mellissa DeMille, Meredith Purdue, Neysa Ruhl, Racepoint Lighthouse, Roots Workshop, Samantha DePoy Warren, Scott McQuarrie, Shyla Dalirifar, Stephen Bobb, Ty Miller, Tyler Wirken, wedding photography workshop on August 2, 2008 | 1 Comment »
I have been reeling for the past few weeks from my experience on Cape Cod at Roots Workshop. Spending 4 days with other creative professionals concentrating on your craft is something that everyone should treat themselves to! Being housed on the same compound really gave it a community feeling and being able to see my team’s editing sessions gave me valuable insights into my own photography and style.
Mr. Greg Gibson was my team leader and also visited me on my shoot. Here he is letting me have a it a little…
I was assigned to shoot a light house at Race Point and create a story around it. The light house was located about an hour and 15 minutes from the compound, so having a mentor visit me was kinda tough…not to mention the 3 mile stretch of sand that you had to have a 4×4(with training) to get out to. I spent 1 day there shooting a group of three families that were all related. I returned late that evening and was edited by Greg until about 4 AM. I spent the next day at the light house and the night there too…to make sure I had time to grab both sunset and sunrise. Have to say that this was one of the first sunrises that I have been up for in a LONG time! It was beautiful and so quiet out there.
The story developed into the people that actually visit and stay at the house next to the lighthouse.
On Thursday evening we took a cruise on the river and returned to a lobsta bake! Once it was dark we started presentations of each Roots participant. We had some of the subjects join us for that…three people in my story stopped by and were great to see again.
You can see my presentation on YouTube:
Thanks to Stephen Bobb, Shyla Dalirifar, Evan Bishop, Neysa Ruhl, Ty Miller, Linda Crayton, Scott McQuarrie, Meredith Purdue, Dan Williams, Mellissa DeMille, Samantha DePoy Warren, James Bass and Eric Laurits for their participation and inspiration throughout the week!
Thanks for the knowledge and input of our editors Greg Gibson and Arnold Miller!!