Archive for the ‘Marketing’ Category
Recently I was interviewed by Scott Sheppard over at Rangefinder Radio. Must say that Scott did a great job of moving the discussion along and keeping the topics flying! He is a true professional and terrific resource for our industry. I have been working in the wedding industry for 10 years now and have some definite opinions expressed in the interview.
Posted in Business, Inspiration, Marketing, Personal, Workshops, tagged Angela Adams, blogging workshop, branding workshop, Emilie Sommer, Liene Stevens, studio 227 workshop series on January 19, 2010 | Leave a Comment »
DC Wedding Photographer Greg Gibson has been an inspiration to me and many photographers across the country. Having just seen him and met his son, Zach, in Nashville for iUSA, I wanted to bring him and his work to your attention. Greg has been part of our Roots Workshop for the past two years.
STARTING OUT RIGHT: ONE-DAY INTENSIVE
This is not a typical workshop. It’s not a seminar. If you’re looking for a day of learning more about your camera and shooting pretty models – this isn’t for you.
On the other hand, if you’re ready to go deep – and get serious about your photography business, you can’t afford to miss this. You can’t afford to NOT start out right.
Unlike most photography “workshops,” this isn’t about photography. It’s based on business principles to help you grow your business.
Jason brings a background in management and marketing from working at as an executive at a Fortune 100 company, and the experience of starting – and building a successful boutique studio based in the midwest.
You’ll leave with answers. You’ll leave with a PLAN. You’ll leave with the best practices and key strategies to help grow a business built to last.
KNOWING YOUR NUMBERS
We’ll start by helping define your goals. Using that as the foundation, we’ll get a grip on the numbers – including pricing, budgets, cash flow, expenses, and more.
MARKETING AND BRAND STRATEGY
Developing a brand – and a marketing strategy to support that brand – are key to finding the right clients. We’ll go through best practices in marketing and brand development – so that you’ll leave with key principles you can put in to place immediately.
THE CLIENT EXPERIENCE
The relationships you develop with your clients are about more than smiles and smooth talking. We’ll cover how we walk our clients through from inquiry to completion – and how we start the cycle over. Our goal is to build clients for life.
SETTING UP SYSTEMS FOR SUCCESS
You only have so much time, and we often find ourselves spending it on things that barely help us get by – and DON’T help us grow our businesses. We’ll talk about how developing efficient systems can help set your business up for real growth.
WORKFLOW AND SALES
From the time you shoot it, to the time you sell it, we’ll cover how you can develop a workflow and sales process that results in real income and profit.
Who should come?: Photographer/Small Business Owners. Whether you’ve been doing this for less than 2 years or more than 10, this workshop is designed to help you learn best practices to grow your business.
Cost: $450 ONLY $300 per person! Includes all materials [business planning and budgeting tools, contract worksheets, participant manual] and lunch. Also includes chances at some pretty cool giveaways, including a 6 month free subscription to ShootQ, a Livebooks subscription site, a one-year Pictage Lite membership and MORE!. More giveaways to be announced shortly!
Dates/Locations: Current Cities include: Atlanta, Nashville, Jackson, MS, New Orleans, San Francisco, Chicago, Cincinnati, Austin and Houston. For more info, click on the Register Page!
How to Register: Just CLICK HERE to go to the registration page!
Emilie and I just returned from a terrific couple of days in Vegas at the Engage09 The Encore, a luxury wedding business seminar! The speaker lineup was terrific…starting with Rebecca Grinnals, who also put on the day, and Marcy Blum to Simon T. Bailey and the brilliant Sean Low. Networking at this event was 2nd to none! Randy Fenoli, Director of Fashion at Kleinfeld in NYC and “Say Yes to the Dress” fame entertained us in the evening at Blush. Our great friend Jennifer Dominick of LoveLifeImages brought her Snapshot Studio to capture some of the fun!
Just four years ago thousands of families from New Orleans and the Gulf Coast states were left homeless, with many of their personal belongings destroyed by the devastation of Hurricane Katrina. A large majority of these families lost what could arguably be their most valued treasures – family photographs.
In response to the disaster wrought by Hurricane Katrina we’ll be providing hundreds of families with charitable mini portrait sessions as part of PartnerCon New Orleans! With YOUR help, all families will be provided a CD of their images the day of the shoot, along with a package of assorted prints delivered to them a few weeks later. This is your opportunity to play a direct role in making a big difference in the lives of others, while simultaneously enriching your PartnerCon experience.
We’re seeking 100 attendee volunteers to make this charitable shoot a success. Reserve your spot now!
Posted in Business, Inspiration, liveBooks, Marketing, Workshops, tagged 2009, atlanta, Atlanta – Monday, bambi cantrell, beth forester, boston, kevin kubota, kirk voclain, lori nordstrom, minneapolis, Minneapolis – Wednesday, robert lino, September 21, September 23, September 28, September 30, srah petty, tony corbell, vicki taufer, wppi convention and trade show, wppi road tour on September 15, 2009 | 1 Comment »
I am headed out on the road again! This time I am on tour with WPPI for liveBooks! We are hitting some great towns and I look forward to meeting new people and seeing some old friends. If you are in Atlanta, Minneapolis, Dallas or Boston and want to get together…drop me a line!
|4 different cities. 17 different speakers. 4 different topics.|
|4 CITY ROAD TRIP|
|This coming September, WPPI is taking the show on the road for the first-ever WPPI Road Trip. You don’t want to miss out on an opportunity like this!
|Each city will host 4 distinctive speakers that you’ve come to know and love at previous WPPI Conventions. The 2009 WPPI Road Trip roster includes: Bambi Cantrell, Tony Corbell, Jim DiVitale, Kay Eskridge, Beth Forester, Jim Garner, Doug Gordon, Kevin Kubota, Robert Lino, Lori Nordstrom, Sarah Petty, Ken Sklute, John Solano, Eddie Tapp, Vicki Taufer, Jed Taufer and Kirk Voclain.|
|4 HOT TOPICS|
|Each stop on the tour will cover 4 specific areas, designed specifically to cultivate your technical skills, inspire creativity and enhance the productivity of your professional photography business.
|ALL FOR JUST $149|
|Each stop along the WPPI Road Trip includes 4 programs, a buffet lunch and a mini trade show with some of your favorite exhibitors, companies and sponsors all for just $149!
Choose 1 city and pay just $149
|For a limited time, WPPI is offering FREE registration to the 2010 WPPI Convention and Trade Show in Las Vegas, Nevada, to all attendees who register and attend any one of the stops on the first-ever WPPI Road Trip! If you’ve never attended WPPI before, there is no time like the present to take advantage of this extraordinary opportunity near you.
To find out more about each city and the specific speakers, please click on your city of choice below.
Posted in Business, Inspiration, liveBooks, Marketing, Personal, tagged amber terronova, aurora images, Aurora Photographers Annual Meeting, jose azel, miriam marseu, pdn photo annual party, rich clarkson, tribeca skyline studios on September 14, 2009 | Leave a Comment »
You never know when you will meet someone that will lead to new business. While in NYC for the PDN Photo Annual Party back in May I met Jose Azel on the roof of Tribeca Skyline Studios. Jose is the man behind Aurora Images which just so happened to be based right here in Portland, Maine! After a few meetings and a nice lunch, we found that we could have an interesting partnership with liveBooks and Aurora’s archive. Jose was kind enough to invite me to his photographers annual meeting on Sebago Lake last week! I was pleasantly surprised with the amazing talent that was in attendance at the meeting. Photographers from across the country and from right in my back yard were taking part. There were break out sessions, group meetings and a pretty sweet soccer game!
Future of Our Industry Q&A session in the sun. Speakers Jose Azel, Miriam Marseu (SI), Amber Terronova (PDN) and Rich Clarkson.
Thanks so much for having me out Jose! I look forward to a terrific partnership…
Marketing is the lifeblood of a business! I have said that marketing (and sales) feels like walking up a down escalator…when you stop you begin to go backwards. Not all marketing is created equal however. Studios that have consistent branding will continue to see better and better results. The people receiving your message will begin to trust your company more as they see your brand driven on all your marketing or anything that touches the client/potential client.
A good example of this is a branded newsletter. Newsletters are a great way to keep past, current and future clients informed about your studio and it’s activities. They keep your brand on the forefront of the persons mind, so if they need your services or know of someone that might need your services, your name will come up. Here is an example of the recent emilie inc newsletter:
Last year we updated the Emilie Inc website with video testimonials. Typical testimonial pages are rather flat and uninspiring. This page really allows Emilie’s ambassadors to speak to how their experience was on the biggest day of their lives. I think it is really powerful and we have had great feedback on it, even a couple I saw last night that said they wanted to do one.!
We believe in hiring the right people for the job…Check out Wonder Dog Films for some of their other terrific work…
venue: Inn on Peaks Peaks Island, Maine
coordinator: Kirby Johnson Cityside Events
officiant: Helen Hillier
florist: Judy Bourgeois Flora Fauna Designs
dj: Charlie Vacchiano Good Time DJ
cake: Edible Delights
gown: Alfred Angelo
honeymoon: Maine and Las Vegas
Julie and Brendon met in high school and have been together ever since (all together now: awwww!). So sweet. Together with their darling daughter and flower girl Avery, they hosted an intimate wedding ceremony and reception on Peaks Island off the coast of Portland in Casco Bay. Julie has been vacationing there every year since she was born. emilie inc. associate photographer J had fun hanging with this Massachusetts crew on the island.
Brendon and his boys.
How gorgeous are those garden roses?
Overturned boat and lobster traps are the perfect backdrop for an island wedding portrait.
Love the emotion of the Brendon dancing with his mother.
Someone else had some exciting news to share this night, too!
Take a peek at their 10×10 flush album design below.
Recently I had the pleasure of meeting and spending a few days with Ned Jackson at the Roots Workshop in Cape Cod. Ned is one of those people that you can instantly like and as you dig a little deeper it only gets better. Ned is a husband, father, teacher and Boston Wedding Photographer, please get over and check out his stuff! His business is taking off!
If you have not checked out Sean Low’s blog to this point…you should certainly get over and see his new one! His site is clean and to the point…kinda like Sean. I met with him last week in NYC briefly and was highly impressed with what he has to offer our industry! Make sure to post a comment and continue the discussion he is starting with his thought provoking posts…