Marketing is the lifeblood of a business! I have said that marketing (and sales) feels like walking up a down escalator…when you stop you begin to go backwards. Not all marketing is created equal however. Studios that have consistent branding will continue to see better and better results. The people receiving your message will begin to trust your company more as they see your brand driven on all your marketing or anything that touches the client/potential client.
A good example of this is a branded newsletter. Newsletters are a great way to keep past, current and future clients informed about your studio and it’s activities. They keep your brand on the forefront of the persons mind, so if they need your services or know of someone that might need your services, your name will come up. Here is an example of the recent emilie inc newsletter: