The first ever on demand photo book created for the main stream media. It is on sale at Amazon for only $34.95 and is a hard bound, 200 page photo book that includes hundreds of images from over 140 professional photographers following Obama’s historic road to the White House along with his first 100 days.
OK so it is a cool photo book but the reason that it is important for photographers to see is that unlike a normal photo book which is printed and sold in book stores this is only available from Amazon because each book is printed on demand. The professional photos and layout etc already exist and then the person ordering the book uploads some of their own photos as well as their name etc and they become a co-author, the invitation to the inauguration includes their name, the thank you blackberry email is to them, etc. It is the first time ever that I think a photographer has mixed a professional book with the end users images.
This is the future of book publishing. Tons of wedding photographers and others are already creating their own books at Blurb etc but this shows that with some front end interface photogs can not only do that but help end users create their own compelling pieces of history as well.
If you want more info or to be in touch with the people running this let me know!
Incredible. Yes, publishing is taking off into an entire new universe. Thanks for sharing. Linda