Monday, July 27, 2009 | 2:00 PM – 5:00 PM
Speakers: J Sandifer , Lou Manna
Event Type: Photography
Skill Level: Basic, Intermediate
Social media has transformed the way people communicate by allowing instantaneous exchange of information and the ability to reach a large audience. This new speed of communication and access to large social networks has significantly impacted the way photographers market and promote themselves. Whether it’s a blog, forum, wiki, podcast, vlog or mircroblog, using the Internet is one of the smartest and low-cost ways to grow your business and improve your SEO ranking . Join J Sandifer and Lou Manna at the B&H Event Space, who will draw from their personal stories of success with social media and viral marketing. Lou will discuss how he uses Facebook as his international business hub by promoting his work and driving traffic to his site. J, who has used social media and viral marketing to grow his photography business in Portland, ME, will cover the best social media available to photographers and how to utilize their benefits. He will also emphasize the importance of having a professional website in order to get the most out of social networking. Special attention will be given to Facebook and Twitter, as these are the most popular marketing vehicles that photographers are using on the Web.
J has been with liveBooks for 3 years! He has the pleasure of traveling the country speaking to photography groups of all types. He came to liveBooks as an expert in the wedding industry, and says he continues to learned a ton about the commercial world by sitting on panels with creative directors and art buyers, by speaking to many liveBooks clients on the phone and by swapping secrets with his counterparts who shoot commercially. He truly enjoys consulting photographers on how to grow their businesses. He and his fiancé run a wedding studio in Portland, ME. This past year, they raised their prices by 25% and shot 43 weddings (crazy!). They did this by developing a strong brand and have recently done something quite unique; video testimonials. In today’s market it is important to stand out from the crowd. J’s loves helping photographers grow their businesses and come up with great ideas to make you remarkable!
Lou Manna is an award winning Olympus Visionary photographer whose work has appeared in national ad campaigns, major magazines, and more than forty books. After shooting for the New York Times from 1975 to 1990, he went on to establish his own Fifth Avenue studio, where he works with corporate, advertising and public relations clients to create photos that can only be described as “exquisite.” He has a sense of style, color and composition with an inherent sense of beauty. Lou recently authored his first book, Digital Food Photography, the only book on the art of food photography devoted exclusively to digital technology. He is currently writing another book and teaching digital food photography workshops and private hands on classes in his studio.